Siddhartha Singh

Media & Marketing Strategy practitioner helping media agencies unlock growth, drive transformation, and win in the complexity economyWith two decades of experience across agency and client ecosystems, I partner with media agencies to solve strategic challenges, strengthen client relationships, and deliver business-impacting innovation. My background spans global agency leadership (GroupM/Mediacom), client-side marketing (Travelocity), and transformative roles in AdTech and innovation consulting. I specialize in stitching together culture, data, and technology to create strategies that drive measurable outcomes.As a consultant, I work as a strategic extension of your agency—whether you need pitch support, a transformation lead, or an embedded strategy partner to build credibility with your clients. I bring deep expertise in media thinking and strategy, client relationships and a proven track record of helping agencies deliver next-generation thinking while staying grounded in business KPIs.

I Can Help You

1. Delight Your Clients
2. Deepen Client Relationships
3. Deliver Winning Pitches
4. Develop Transformative Solutions
5. Deploy Applied Innovation at Scale

My Background

DIGITAL TRANSFORMATION> Industry first AI driven Content Planning and purchase journey optimisation pilot for Male Grooming FMCG> Agent Based Modelling based Post Covid-19 scenario planning for luxury company> Scale the MARTECH adoption within SK-II, with 70% of spends optimized at a daily to weekly level.> Part of the Global DMP selection and EMEA data driven marketing committee for the Coca-Cola company.CONNECTION STRATEGY> Led 19/23 Coca-Cola pitch wins for MediaCom> Co-Authored and deployed the global COCA-COLA GLOBAL MEDIA & DIGITAL PRINCIPLES> Central Strategy Lead for several global campaign development including global toolkit development for Shopper/HORECA activity (Coke MasterBrand/ Schweppes Global relaunch); Brand Campaigns (UEFA Euro Cup, Nestea Global Restage) and Owned content experiences (Coke Stream/ Coke WOAH APP, Coke Studio)CLIENT STEWARDSHIP> Help consolidate the entire global activity for SK-II worth USD 170MN– managed through a 20-person hub in Singapore.> Built and deployed a bespoke performance marketing framework for SK-II, which resulted in double digit annual growth in new users & 27% global lift in brand search.> P&G: Set-up cross-functional central and local digital teams for Procter & Gamble Account. Grew the team from one to 11 central resources across social, search, mobile and operations.> Media training and upskilling for 60 marketers in APAC for a global FMCG organisation.